
Southern California native Anneliese Smith is a self-proclaimed recovering financial planner, as well as a wife, mom, writer, small business consultant/coach and an amazing jewelry & accessories designer. Anna's jewelry line,
AnneyFriday has been featured in numerous publications including, Coast Magazine, OC Metro, Malibu Times and others. She currently manages multiple projects including her fabulous blog, "
Penny Sophisticate", a resource where busy moms can find tools, ideas, and inspiration on everything from how to manage your finances, to cooking time savers, to how to stay focused and follow your dreams.
With such an impressive resume of accomplishments, I just had to ask Anna to share her story and find out how, as a mom, wife, business woman, etc, she was able to parlay her love of design into a business that allowed her live a more balanced life.
Here is what Anna had to say:
Me:
After reading your very impressive bio, I was intrigued by the statement that you “have a special talent for making something pretty great out of not-so-much”. Can you give me an example of something you made out of nothing that you are particularly proud of?
Anna:
Wow. Impressive? Thanks so much. Let’s see…I make up recipes on a regular basis, some of which I’m really proud of. I took some random, left over house paint and threw it on some canvases – those paintings seem to be well received. I turned my last house into a work of art, I was proud of that. And I’m always proud when I think of what my husband and I have built from being young and super broke when we were first married. ;-)
Me:
How has your husband inspired you and what role does your family play in keeping you motivated to pursue your dreams?
Anna:
He inspires me every day. I think we make a great team – we’re able to compliment each other’s abilities really well, and when I feel frustrated, discouraged or just plain tired, he reminds me to rest when I need it and to remain positive. His support and encouragement are incredible blessings to me, and I couldn’t do all this without him. My family is why I set out to own my own business in the first place – so I could be present (and have a flexible schedule) while raising kids. Now, my family is an instrumental part of my vision and their wellbeing are what my decisions are based on.
Me:
How old is your little one?
Anna:
She’s two. And of course a handful, but I love being her mama. ;-)
Me:
As moms, why do you think we have such challenges obtaining our goals/dreams?
Anna:
Because we’re constantly being pulled away from the focus of that dream to take care of someone else. You don't get a break, and have little focus time. I’m realizing more and more how important we are in the role that we play in our families’ lives. It took becoming a mom for me to really acknowledge what moms do. It’s incredible. And then there’s that whole "not taking care of yourself" thing…
Me:
You're right, as moms we often forget to take care of ourselves. How do you maintain balance (sanity) in your life while raising a family and running a business?
Anna:
It’s a constant effort. For me personally, I try to make sure I’m doing the simple things that really mean everything. Like meditation and prayer, exercise, and making sure I do something I feel like doing that’s not related to either family or business, on a semi-regular basis. Oh, and I can’t forget doing something creative. That really feeds my soul, and so I make sure I fit that in. Even if it’s cooking dinner – I try to at least do some creative cooking for dinner once in awhile. I believe it’s really about putting your daily tasks in perspective.
Me:
On those crazy days when you just feel overwhelmed, what motivates you to keep going?
Anna:
My vision. A step away - and remembering why I’m doing it in the first place.
Me:
What inspired you to start Penny Sophisticate?
Anna:
I wanted to do something that fed both my left and right brains, was information based, inspired others, and could provide financial education to women. It’s really about helping moms manage whatever they’ve got (from mood to food to money to energy to creativity…you get the idea) and GROW it!
Me:
5 years ago, you decided to shift your focus from financial planning and focus your attention full time on your jewelry and accessory line, AnneyFriday. What were some of your challenges in launching your business?
Anna:
I think one of the biggest challenges I had when I launched AnneyFriday, was learning the manufacturing side of business. I have worked in a service based business for my entire career. Dealing with manufacturing a product was completely new to me. And then realizing that I was running three businesses in one (manufacturing, wholesale and retail) – lots to know and figure out.
Me:
What were some of your successes?
Anna:
Getting paid for something that came completely naturally to me and that I did as a way to stretch a dollar, which then turned into a hobby. That was pretty cool. And realizing that I really could go from managing investments, to being a professional designer, that was pretty cool too. The press is always fun, but it was really great to hear such great feedback from my private clients. They compliment me when they wear my designs, and I love that something I designed can make them feel good.
Me:
What advice would you give to moms out there that are struggling to "do it all"?
Anna:
Don’t. You can’t. I’m not saying you can’t have it all, but you certainly can’t do it all. Prioritizing is key. Then learn to delegate, and learn to let some things go. Start valuing your time, and learn to outsource. And move forward even if something isn’t perfect.
Me:
What's next for your business?
Anna:
Some exciting stuff this year! Some great workshops, working on a book, figuring out how I can provide great value to anyone who decides to read what I put out there. Lots of new media stuff (TBA) And possibly even some new, fabulous jewelry pieces for my line.
I want to thank Anna for taking the time out of her busy schedule to share her story with me. She truly is what "super-moms" are made of. Please check out her blog at:
http://pennysophisticate.com as well as her beautiful jewelry line,
Anneyfriday.
Did you miss part 1 - Becoming Fearless?
Read it now.